Paula's Choice Deals Paula Begoun is a best Selling author of many beauty and skin care books. Paula's Choice is her own line of beauty and skincare products, which she has made a point of putting to the standard of research and peer reviewed journals. All her products are backed in research before placed on the market, and as a result, she's created an incredibly successful line of comfortable, healthy, and effective skincare solutions. Plus, they've costantly got sales going on with as much as 20% off their products!