Fabletics Deals JustFab Inc. Co-CEOs, Don Ressler and Adam Goldenberg, launched Fabletics with Kate Hudson in 2013, after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high quality gear at an accessible price point. You can find perfect work-out outfits starting at $25 after became Fabletics' VIP member.