Apple Store

Apple's iPhone 18 Pro lineup starts at $1199, with monthly financing available from $49.95 over 24 months. Trading in an eligible older iPhone, such as an iPhone 8 Plus or newer, can knock $35 to $885 off the price. Buyers can also choose 0% APR financing or a monthly lease option through Apple Upgrade. Preorders will begin September 12.

Apple Watch Series 12 starts at $399, with trade-in credit of up to $430 available toward a new purchase. The lineup adds titanium and ceramic case options alongside aluminum, plus an Always-On Retina display rated up to 2000 nits. Buyers can also choose to pay over 12 months at $33.25 per month or lease from $11.99 per month through Apple Upgrade. It's expected to ship beginning September 18, 2026.

The AirPods 5 are Apple's newest earbuds, priced at $129 for the standard case or $149 for the version with a wireless charging case. Both models add Active Noise Cancellation, a feature not available on the prior base AirPods, along with Adaptive Audio, Transparency mode, and Personalized Spatial Audio. Apple also offers free engraving and includes 3 months of Apple Music with purchase. Preorder now, and they'll ship free beginning on September 18. 

Apple has new release. [Amazon]

• Watch the Apple Event now
• iPhone Duo $1999
• iPhone 18 Pro $1199, iPhone 18 Pro Max $1299
• Airpods 5 $149
• Apple Watch Series 12 $399, Apple Watch Ultra 4 $799
• Start shopping

The iPhone Duo is Apple's new foldable, starting at $1999 for 256GB and rising to $3199 for 2TB. It pairs a 7.6" folding display with a 5.4" outer screen and the same A20 Pro chip used in the iPhone 18 Pro line. Trade-in credit of $35 to $885 can be applied toward the purchase, and 0% APR financing is available. Preorders begin October 16, 2026, and they're expected to ship beginning October 23.

The Apple Watch Ultra 4 is available for pre-order starting at $799. Trading in an eligible Apple Watch can knock $30 to $430 off the price. This model steps up to a 49mm titanium case, satellite communication for emergencies, and up to 50 hours of battery life, more than double the newer Apple Watch Series 12. It's expected to ship beginning September 18.

Apple has new Mac mini and Studio release. [Amazon]

• Mac mini (M6 16GB 256GB) $899 [amazon]
• Mac mini (M5 Pro 16GB 512GB) $1699
• Mac Studio (M5 Max 36GB 512GB) $2499
• Mac Studio (M5 Ultra 96GB 1TB) $5499

Apple's refurbished Mac lineup spans everything from the $599 MacBook Neo ($100 less than a new one) up to iMac and MacBook Air models with M4 and M5 chips. A 15" MacBook Air with an M5 chip is $1,269, down from $1,499, and a 24" iMac with an M4 chip is also $1,269, down from $1,499. Every refurbished Mac is tested and certified by Apple and comes with a 1-year warranty. Shipping is free. 

Apple Upgrade lets shoppers lease an iPhone, iPad, Mac, or Apple Watch instead of buying outright, with the iPhone 17e starting at $17.99 a month, the iPad mini at $11.99 a month, and a MacBook Air from $24.99 a month. Lease terms run 12 or 24 months for iPhone and Apple Watch, or 24 to 36 months for iPad and Mac, and trading in an eligible device at enrollment can lower the monthly payment further. At the end of the term, the current device gets returned and can be swapped for a new one.

Trade in your old iPhone, iPad, Mac or watch and bag a 10% discount on a wide selection of accessories. View the full list of eligible trade-in and promotional items on page. Shipping is free

Apple has Apple Macbook air 13" Laptop (M4 16GB 256GB Refurbished) for $759. Shipping is free.

Apple has Apple AirPods Max 2 Wireless Over-Ear Headphones for $549 (Order 3/25). Shipping is free. [Amazon]

Be among the first to score Apple's newest iPhone 17e. Plus, you can save more with carrier-specific deals directly through Apple, including $383 off with an AT&T Unlimited Plan, or the full $599 back in bill credits with an Unlimited Welcome plan on Verizon. It's expected to release on March 11.

Apple has just released Apple MacBook Neo 13" Laptop (A18 Pro 8GB). Shipping is free.[Amazon]

• Apple MacBook Neo 13" Laptop (A18 Pro 8GB 256GB) $599 ($499 @Apple edu store)
• Apple MacBook Neo 13" Laptop (A18 Pro 8GB 512GB Touch ID) $699 ($599 @Apple edu store)

Apple has new products launch event on Mar 4 for iPhone 17e, iPad Air M4, and more. [Amazon]

• iPhone 17e from $599
• iPad Air M4 from $599
• MacBook Pro 14" M5 16GB 512GB $1599
• MacBook Air 13" M5 16GB 512GB $1099
• MacBook Air 15" M5 16GB 512GB $1299
• 27" Studio Display XDR $3299
• 27" Studio Display $1599
• More...

Apple Black Friday Day Sale starts 11/28. Get an Apple Gift Card up to $250 when you buy an eligible product.

• Get up to $75 GC on iPhone 16 or iPhone 16e
• Get up to $100 GC on iPad Air, iPad (A16), or iPad mini.
• Get up to $250 GC on MacBook Pro (M4 Pro or M4 Max), MacBook Air, iMac, or Mac mini.
• Get a $50 GC on Apple Watch Series 11 or Apple Watch SE 3
• Get up to $75 GC on AirPods Max, AirPods Pro 3, or AirPods 4
• more...

Apple has MacBook Pro 14" Laptop (M5 16GB 512GB) for $1599. Shipping is free. [Amazon]

The newest flavor of Apple iPhone is here (almost) - preorders open on September 12 for the thinnest iPhone yet. Just 5.6mm thin, it packs an A19 Pro chipset, 6.5" display, titanium frame, and all-day battery life. Plus, get up to $830 in credit when you trade in your old phone - though the amount will vary by model, condition, and carrier.Preorders begin on September 12 at 9am ET; it's expected to release on September 19.

Get ready to preorder the newest iPhone on September 12, with prices from $799. Plus, trading in your old phone can score up to $799 in credit towards the iPhone 17. (Amount of credit depends on model, condition, and carrier.)Preorders are available starting at 9am on September 12; it's expected to release on September 19.

Apple has new products launch event on Sep 9 for New iPhone 17, and more. [Amazon]

• iPhone 17 (A19, 6.3", Pro Motion, 120Hz) from $799
  [Verizon], [T-mobile], [ATT]
• iPhone 17 Air: from $999 [Verizon] [T-mobile] [ATT]
• iPhone 17 Pro: from $1099 [Verizon] [T-mobile] [ATT]
• Airpods Pro 3: Heart Rate sensing; Live translation; $249
• Apple Watch 11: Liquid glass; Hypertension sensing, from $399
• Apple Watch SE 3 from $249
• Apple Watch Ultra 3 from $799
• Watch Apple Event