Alloy Apparel Deals Alloy Apparel & Accessories, founded in 1996, has evolved from a direct-mail, teen-targeted audience to a multi-platform retail empire that derives seasonal women's collections from runway trends and high-end retail merchandising strategies. Offering a mix of trend-right, chic, and sophisticated styles in everything from work wear to weekend lounge looks, we appeal to an independent, confident, and active customer who appreciates a one-stop source for her various sartorial needs. 
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