The Limited is an iconic fashion retailer that offers high-quality,
private-label apparel designed to help the modern woman succeed.

The Limited is well-known as the store concept that began mall-based specialty
retailing as we know it. Founded in 1963 by Les Wexner and based in Columbus,
Ohio, The Limited has served generations of women with a limited array of
trend-right American styles. The Limited served as the foundation brand for
Limited Brands Incorporated, the mega retail conglomerate which at one time or
another included brands such as Bath & Body Works, Victoria's Secret, Express,
Henri Bendel, New York & Company, Lane Bryant, Limited Too, and Abercrombie
& Fitch. In 2007, Limited Brands sold off controlling shares of The Limited to a
private investment group.