Supersmile Deals Today, under Lucia’s leadership along with her daughter Bellanca Smigel Rutter, supersmile® has become a celebrated line of complete oral care products retailing in thousands of locations across the globe.  Besides being the number one most recommended brand by cosmetic dentists worldwide, the brand remains a favorite among many celebrities and continues to deliver on the original promise and vision that was set forth by Dr. Smigel so many years ago: “Your teeth would not only be white, the overall health of your teeth and your gum would improve.