Black Friday is a notable shopping event that takes place on the day following Thanksgiving in the United States. Traditionally, it stands as the busiest shopping day of the year, marked by substantial discounts across a diverse range of products.
Over time, Black Friday has evolved to include Cyber Monday, occurring on the subsequent Monday after Thanksgiving. Cyber Monday is a digital shopping holiday, primarily conducted online, where numerous retailers provide exclusive discounts and promotions for online shoppers.
We are presenting the comprehensive Black Friday/Cyber Monday shopping guide for your babies, guaranteeing that all product details and discounts are accurate and current as of this post.
Overview of Black Friday & Cyber Monday
The event consistently occurs on the day following Thanksgiving in the United States. With Thanksgiving falling on November 23 this year, Black Friday will be on November 24, 2023.
Meanwhile, Cyber Monday happens every year on the Monday following Black Friday; this year, it falls on Monday, November 27, 2023.
Black Friday is a great chance for new and soon-to-be parents to get discounts on expensive baby gear. Similar to Black Friday, some stores kick off their Cyber Monday sales earlier each year, with deals possibly starting over the weekend before. This list helps you find the best baby items for Black Friday and Cyber Monday, organized to save you time scrolling.
Check out the list below for the baby products our team of parents liked on Black Friday and Cyber Monday. You can also find some of the best deals of the season, and a few are available for immediate purchase.
Products & Categories on Sale
Baby Strollers
Take advantage of these Black Friday deals on baby strollers and enjoy significant discounts on popular brands. Check out some of our favorite offers:
Goodbuy Gear: From Nov. 20-30, get 25% off a wide selection of top gear from brands like Mockingbird, Babyzen, Joovy, Stokke, Frida, BabyBjorn, 4moms, and more. Look out for daily deals, such as 20% off Britax car seats, strollers, and travel systems on Nov. 21 and 15% off Doonas on Nov. 24.
BabyQuip: From Nov. 19-28, use code GIVING for up to $30 off stroller and baby gear rentals.
Silver Cross: Save up to $500 on select baby gear from Nov. 21-28.
Bugaboo: Nov. 14-27, take 10% off sitewide. From Nov. 20-27, enjoy 25% off the Best of The Bump award-winning Stardust Playard and 15% off the Fox 5 and the Turtle Air from Nov. 24-27.
Stokke: From Nov. 20-27, save 20% on select products sitewide, including the Babyzen YOYO² stroller 6+ in toffee.
Mockingbird: From Nov. 21-27, take $50 off all strollers.
Target: Enjoy deep discounts on baby gear on Target.com until Nov. 24, with even better deals on Nov. 24.
Evenflo: From Nov. 20-27, save 25% off sitewide, including the Shyft Dual Ride Car Seat Stroller Combo.
WonderFold: From Nov. 1-30, get 25% off all stroller wagons and up to 40% off all accessories.
Gladly Family: From Nov. 24-27, score 30% off sitewide.
7AM: Use the code listed on the site to enjoy flash sales and bundle deals up to 30% off on select stroller accessories from Nov. 24-27.
Veer: Now until Nov. 27, save $100 on popular bundles sitewide, including the Switch&Roll Infant Essentials Bundle, Cruiser XL Essentials Bundle, and Cruiser Essentials Bundle. Plus, take $80 off the Family Basecamp.
Joey: From Nov. 13-28, get 30% off the brand’s wagon stroller.
Baby Monitors
Ready to secure a great deal on a baby monitor this Black Friday? Look no further! Explore some of the standout Black Friday baby monitor deals below:
CuboAi: This smart baby monitor retailer offers discounts of up to 38% from Nov. 20-30. Snag deals on top-rated products, including the CuboAi Plus Smart Baby Monitor, a winner of The Bump’s Best, available on GetCubo.com or Amazon.com.
Walmart: Unlock substantial discounts on electronics, home goods, toys, apparel, and more during Walmart’s Black Friday Deals events. The first event runs from Nov. 8-10, and the second from Nov. 22-24.
Owlet: Save up to $120 on Owlet’s range of smart baby monitors from Nov. 19-27. Explore these deals on Owlet.com, Walmart.com, Target.com, and Amazon.com.
Halo Sleep: Enjoy a 20% discount on the SleepSure Baby Monitor from Nov. 16-22.
Nanit: Score a 30% discount sitewide, including the Nanit Pro Camera, from Nov. 19-28.
Chillax: From Nov. 20 to Dec. 3, discover discounts on various baby monitors, such as the Giraffe Pro for $127.99, the Daily Baby for $79.99, and the Baby Mood Pro for $239.99.
VAVA: From Nov. 17-26, take advantage of a 20% discount on select baby monitors and other products sitewide.
Baby Nursery
With the upcoming baby crib Black Friday sales, not only will your little one have a cozy new bed for more peaceful nights, but you’ll also be relieved that you didn’t break the bank. If you’re still setting up your baby’s nursery, explore significant discounts on everything from cribs and stylish wallpaper to humidifiers, ensuring a serene sleep environment for your baby.
Saatva: Enjoy savings of up to $600 with Saatva’s Early Bird Black Friday Deals, including their kids’ and baby mattresses.
Hatch: From Nov. 13-30, get up to $40 off Hatch’s best-selling sleep devices, such as the Restore 2 and the Rest+ 2nd gen.
DockATot: From Nov. 24-27, indulge in 40-70% off select products site-wide.
Moms on Call: Use code BLACKFRIDAY to receive a free gift with every mattress purchase.
Totter + Tumble: Take advantage of a 20% discount and free shipping from Nov. 6-30. Sign up for their newsletter to receive the exclusive discount code.
Canopy: From Nov. 22-28, score up to 50% off holiday bundles, including their Nursery Humidifier Bundle.
Brooklinen: From Nov. 19-29, enjoy a 25% discount on bed sheets and other products site-wide.
4moms: From Nov. 19-27, use code 4BFCM25 to take 25% off all gear and accessories, including the award-winning Breeze Plus Playard.
Copper Pearl: Save up to 90% on charming crib sheets and more from Nov. 13-30.
Pottery Barn Kids: Score up to 70% off premium nursery furniture, decor, and more site-wide from Nov. 23-28.
Avocado Mattress: Take 10% off mattresses, pillows, and more site-wide using code HOLIDAY from now until Jan. 8.
Cradlewise: Starting on Nov. 17, take up to 35% off all-in-one smart crib orders, depending upon the crib delivery date.
Halo Sleep: From Nov. 16-22, take 20% off the BassiNest Luxe and select SleepSacks. Then, enjoy 30% off other products across their site from Nov. 23-27.
Baby Diapers and Bath
Discover significant discounts on diapers, wipes, and accessories, along with great savings on baby bath essentials and skincare items.
Frida Baby: Enjoy a 30% discount on select Frida Baby items from Nov. 24-27 on Amazon.com and Target.com.
Honest Co.: Save 20% on Honest Co.’s diaper and wipes subscription and receive free shipping.
Millie Moon: From Nov. 19-25, get a $15 Target gift card with the purchase of 2 mega boxes of Millie Moon Diapers. Then, from Nov. 26 to Dec. 2, receive a $30 Target gift card when you spend $100 on Millie Moon Diapers and Wipes.
Munchkin: Take advantage of a 20% discount on essentials from Nov. 22-28 on Munchkin.com and Amazon.com.
Oilogic: On orders of $40 or more, receive a free baby blanket and free shipping from Nov. 22-29.
Hello Bello: From Nov. 20-26, use code BF40 to get 40% off diaper subscriptions for first-time subscribers. Then, use CYBER40 to enjoy 40% off from Nov. 27-28.
Tubby Todd: From Nov. 23-27, take 15% off sitewide and enjoy a 20% discount on orders of $75 or more. Additionally, there will be daily limited-edition merch releases.
Diaper Genie: From Nov. 22-27, score a 15% discount on the Diaper Genie Signature Gift Set.
California Baby: From Nov. 15 to Dec. 2, save 15% on orders of $100+ and 20% on orders of $200+.
quip: From Nov. 11-26, enjoy a 40% discount sitewide, including quip’s Smart Kids Electric Toothbrush.
The Brushies: From Nov. 22-30, take 20% off Brushies products on Amazon.com.
PAUME: Shop the sitewide sale from Nov. 9-27 and save up to 30% on individual products and bundles.
Burt’s Bees: On Nov. 24, score 20% off everything using code HOLIDAY20.
Earth Mama Organics: From Nov. 24-27, take advantage of a 30% sitewide discount with code BlackFriday30.
Baby Carriers
Exploring an essential component of baby transportation, let’s look into the top Black Friday deals on baby carriers for 2023.
Baby Tula: Enjoy a 30% sitewide discount from Nov. 6-22.
MOBY: Save 20% sitewide from Nov. 22-30.
Solly Baby: Take a 15% discount on all orders with code 15OFF from Nov. 21-27.
LÍLLÉbaby: From Nov. 22-30, revel in a 25% discount on select products.
BabyBjorn: On Nov. 24, receive a free cover with any purchase of the Baby Carrier Harmony.
Ergobaby: From Nov. 22 to Dec. 3, seize the opportunity to get 40% off the Omni Breeze Wavy Grey with code BFBREEZE40.
Baby Meals
Secure all the essential items for your baby’s mealtime at discounted prices, including parent-approved bottles, stylish high chairs, and everything in between.
ezpz: From Nov. 20-27, enjoy a 25% sitewide discount with code HOLIDAY25. Additionally, on orders exceeding $50, get free shipping and a complimentary gift.
Lansinoh: Take advantage of a 15% discount on the brand’s bottles for breastfed babies from Nov. 23-27.
MAM: On Nov. 23-24 and Nov. 28, access discounts on top-rated MAM products available on Amazon.
Hegen: Save 15% on selected Hegen bottles and gift sets on Amazon.com from Nov. 23-27.
Little Spoon: Enjoy a 20% discount on subscriptions and more on Nov. 24 and Nov. 27.
Nanobébé: Score a 23% sitewide discount from Nov. 22-27 and get a 20% discount on their products on Amazon.
Munchkin: From Nov. 22-28, seize a 20% discount on essentials on Munchkin.com and Amazon.com.
Ready, Set, Food!: Utilize code BIGDEAL to receive a 63% discount on plans and other offers from Nov. 11-28.
Chicco: From Nov. 24-27, save 20% and enjoy free shipping on products sitewide, including the award-winning Chicco Duo Hybrid Baby Bottle. Find additional deals on Walmart and Amazon.
ByHeart: Until Dec. 3, new online customers can receive one free can of formula within their bundles of 2, 4, or 6 cans.
Happy Family Organics: From Nov. 17 to Dec. 1, avail a 20% discount on various baby food and baby snack packs.
Irresistable Black Friday/Cyber Monday Deals for Babies
Get a head start on your Black Friday baby shopping and avoid the crowds! Here’s a list of early Black Friday baby deals that you can take advantage of right now:
Copper Pearl: Until Nov. 30, enjoy discounts of up to 90% on super-soft baby pajamas, swaddles, and kids’ apparel at CopperPearl.com. Explore their Best Sellers section for inspiration.
Guava Family: Score $100 off all strollers and sets, including the Roam Stroller and the Roam Everyday Essentials Set, until Dec. 1. Additionally, take $30 off all cribs and bassinets, like the Lotus Travel Crib.
Baby Brezza: From Nov. 2-30, grab up to 40% off sitewide on Baby Brezza, your one-stop shop for formula dispensers, bottle sterilizers, food processors, and more.
Happiest Baby: Between Nov. 16-23, seize the opportunity to get the Best of Baby award-winning SNOO Smart Bassinet at 35% off.
Nurture&: Save up to $750 on nursery furniture bundles from Nov. 6-28 with no code needed.
Newton Baby: Enjoy bundle deals with savings of up to 20% on select products sitewide from Nov. 10-27, using code NOVEMBER. Plus, from Nov. 17-19, get 30% off kids’ mattresses with code KIDS30.
Lalo: Until Nov. 30, score up to 40% off sitewide on Lalo.com. Discover chic and functional baby gear for playtime, mealtime, and bathtime, including favorites like their high chair, table booster seat, play gym, and curated Play Boxes.
Wayfair: Take advantage of Wayfair’s early Black Friday sale on nursery furniture, playroom essentials, and kids’ bedroom furniture, saving up to 70%. Then, from Nov. 21 to 26, enjoy up to 80% off sitewide.
Bums & Roses: From Nov. 8-27, enjoy up to 40% off sitewide. Explore deals added weekly on newborn clothing, baby and kids’ pajamas, rompers, and even matching family pajamas.
Ritual: Between Nov. 13-28, new customers get 40% off products sitewide, while existing customers can take 40% off anything added to their subscription.
H&M: Until Nov. 27, take up to 60% off the entire site, including adorable and budget-friendly baby and kids’ clothing and the latest trends in maternity wear.
Follow the guide and discover things for your babies during Black Friday & Cyber Monday big sale!
