Founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley, 100% PURE is an organic cosmetics beauty firm focused on providing healthy skin care, cosmetics and bath and body products. One of their main selling points is that they avoid uses of unhealthy toxins that other beaty brands incorporate in their formulas. That includes things like artifical fragrances, colors and preservatives.They've  a healthy and pure line of nourishing personal care items made only with the highest quality ingredients so you can look your best!