Tarte Cosmetics was founded in 2000, and has grown over a short 16 years to become one of the biggest names in cosmetics. All of their products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, synthetic fragrances, gluten, and other ingredients proven to be harmful to your skin's natural health. Their mission is efficiency, cutting the time and complications of selecting and applying makeup, to the relief of women worldwide!