Puritan's Pride had its beginnings over 50 years ago, when Arthur Rudolph, a pioneer in the vitamin business, had a vision to offer the finest quality products at the best value. To turn his vision into reality, he offered the products that he manufactured direct to the health-conscious public through the mail. In the pages of the Puritan catalog,
customers found value and variety like they had never seen before. 

From the convenience of their own homes, shoppers enjoyed and still enjoy huge savings by buying direct from the manufacturer. Today, even though the pages of the catalog are now electronic, Puritan's Pride remains true to its original commitment of providing the best for less. Thanks to the trust and continued loyalty of our over six million customers, Puritan's Pride is the #1 way to shop at home for vitamins.